Doog Robotics Overview! – IREX Japan 2025 World’s Biggest Robot Exhibition Tour

The global robotics industry continues to accelerate at an extraordinary pace, and nowhere is this more evident than at IREX Japan 2025 (International Robot Exhibition) — widely recognised as the largest robotics trade show in the world.

Held in Tokyo, IREX is where the future of robotics is not predicted — it is demonstrated live.

From humanoids and industrial automation systems to AI-driven service robots, the exhibition gathers the most advanced robotics companies on the planet under one roof.

During my latest exhibition tour, one company that stood out for its practical, real-world robotics applications was Doog Robotics — a Japan-based developer specialising in autonomous mobile service robots designed to work alongside humans in operational environments.

This article provides a full overview of Doog Robotics, the technology showcased at IREX 2025, and why service robotics is rapidly becoming one of the most commercially impactful sectors in automation.

The Rise of Service Robotics

While industrial robots have dominated manufacturing for decades, service robots represent the next major wave of robotics adoption.

Rather than operating in fenced industrial cells, service robots function in human environments — hotels, hospitals, warehouses, retail stores, airports, and office buildings.

Their purpose is simple:

Support staff
Increase efficiency
Reduce labour strain
Improve customer experience

With global labour shortages, rising operational costs, and increasing customer expectations, businesses are now actively seeking automation solutions that can integrate into everyday workflows without requiring infrastructure overhauls.

This is precisely where Doog Robotics positions its technology.

Who Are Doog Robotics?

Doog Robotics is a Japan-based robotics manufacturer focused on developing autonomous mobile robots (AMRs) for service and support roles.

Their design philosophy centres on three core pillars:

Safety
Practicality
Human collaboration

Rather than replacing humans, Doog robots are built to assist them — carrying loads, performing routine transport tasks, and supporting operational logistics.

This collaborative approach makes deployment significantly easier, particularly in environments where human interaction is constant.

Live from the IREX 2025 Show Floor

Seeing robots in brochures is one thing — seeing them operate live in a busy exhibition environment is another.

At IREX Japan 2025, Doog Robotics demonstrated their robots navigating crowded aisles, avoiding visitors, adjusting routes dynamically, and transporting goods seamlessly.

Key live demo observations included:

Smooth autonomous navigation
Real-time obstacle avoidance
Human detection and safety stopping
Stable load carrying while in motion
Quiet operational movement

The robots moved confidently through complex environments — a critical requirement for commercial adoption.

Core Capabilities of Doog Service Robots

1. Autonomous Navigation

Doog robots use advanced sensors and mapping systems to understand and move through their environment.

They can:

Map facilities
Plan optimal routes
Avoid obstacles
Adapt to human traffic

This allows them to function in dynamic, real-world locations rather than controlled factory settings.

2. Load Carrying & Delivery

One of their primary functions is internal logistics support.

Use cases include:

Hotel room service deliveries
Hospital supply transport
Warehouse item movement
Office document delivery
Retail stock transfers

By automating internal transport, businesses free up staff to focus on higher-value work.

3. Human-Robot Interaction Safety

Operating in public spaces requires advanced safety protocols.

Doog robots include:

Collision avoidance sensors
Emergency stop systems
Speed regulation in crowded areas
Human detection AI

This ensures safe coexistence between robots and people.

4. Multi-Industry Deployment

What makes Doog particularly compelling is the breadth of industries they serve.

Hospitality

Room service delivery
Luggage transport
Guest assistance

Healthcare

Medical supply transport
Pharmacy deliveries
Linen movement

Facilities Management

Cleaning support logistics
Equipment transport
Security patrol assistance

Logistics & Warehousing

Last-mile internal delivery
Inventory movement
Picking support

Why Service Robots Are Surging Globally

From my perspective touring robotics exhibitions worldwide, service robotics is now at an inflection point.

Key drivers include:

Labour shortages
Rising wages
24/7 operational demands
Health & safety requirements
Customer experience expectations

Businesses are no longer asking if they should deploy robots — but where they should deploy them first.

Service robots offer one of the fastest ROI pathways because they automate repetitive, non-specialist tasks.

Japan’s Leadership in Service Robotics

Japan continues to lead the world in service robot innovation.

Cultural acceptance of robots, combined with an aging population and labour gaps, has accelerated adoption.

Exhibitions like IREX demonstrate how embedded robotics already is within Japanese infrastructure — from hotels to hospitals.

Companies like Doog Robotics are now exporting this expertise globally.

Real-World Business Impact

Service robots are not novelty items — they are operational assets.

Business benefits include:

Reduced staffing pressure
Lower operational costs
Improved service speed
Enhanced brand perception
Data collection opportunities

Robots also provide marketing value — particularly in customer-facing environments where innovation attracts attention.

The Future Roadmap

Based on what was showcased at IREX, the future evolution of service robots will include:

AI voice interaction
Elevator integration
Fleet coordination
Cloud analytics dashboards
Predictive maintenance
Cross-facility deployment scaling

As software intelligence advances, robot hardware becomes exponentially more valuable.

Exhibition Reflections

What stood out most about Doog Robotics was not futuristic theatrics — but practical deployment readiness.

Their robots are designed for:

Existing buildings
Live environments
Human collaboration
Immediate ROI

This practicality is what will drive mass adoption.

Full Video Walkthrough

I filmed a full exhibition walkthrough covering Doog Robotics and many other global robotics innovators live from the IREX show floor.

The video provides:

Live robot demos
Navigation footage
Close-up hardware views
My deployment insights
Industry adoption commentary

Sponsors & Ecosystem Partners

This exhibition coverage — along with our wider robotics media and consultancy work — is supported by our ecosystem partners who are actively driving robotics adoption across the UK and Europe.

Robots of London

Website: https://robotsoflondon.co.uk/

Robots of London specialises in robot hire, event robotics, and experiential automation.

Services include:

Humanoid robot hire
Service robot rentals
Exhibition robots
Brand activations
Lead generation robots
Corporate event technology

They help brands and event organisers create high-impact, tech-driven experiences using robotics.

Robot Center

Website: https://robotcenter.co.uk/

Robot Center focuses on industrial and commercial robotics deployment.

Core services include:

Collaborative robots
Warehouse automation
Inspection robots
Security robots
Robotics consultancy
Integration & support

They help businesses identify, install, and optimise robotics for operational ROI.

Robot Philosophy / RoboPhil

Website: https://robophil.com/

Robot Philosophy is a robotics media, education, and consultancy platform.

Offerings include:

Robotics workshops
Consultancy audits
Industry insights
Speaking engagements
Training & education

The platform exists to help organisations understand, adopt, and monetise robotics technology.

Final Thoughts

Doog Robotics represents the direction service robotics is heading:

Practical
Deployable
Collaborative
ROI-driven

As global industries continue to automate, autonomous mobile service robots will become as common as forklifts and elevators.

Exhibitions like IREX Japan provide a glimpse into that near future — and companies like Doog are actively building it.

Business & Robotics Deployment Enquiries

sales@robotsoflondon.co.uk
0845 528 0404