Sinfonia Engineering at IREX Japan 2025 – AUMA and the Shift to Real-World Robotics
The International Robot Exhibition (IREX) in Tokyo is widely recognised as the largest and most important robotics exhibition in the world. Held every two years, IREX is where robotics moves beyond concept videos and pilot projects and into real, operational environments.
At IREX Japan 2025, one of the most interesting companies from a deployment and business perspective was Sinfonia Engineering. Rather than focusing on spectacle or humanoid theatrics, Sinfonia presented a calm, engineering-led vision of autonomy through its autonomous mobile robot, AUMA.
Sinfonia Engineering is a long-established Japanese engineering company with decades of experience in precision motion control, power electronics, and automated transport systems. This industrial background is critical. As robotics adoption matures, buyers increasingly prioritise reliability, safety, uptime, and long-term support over novelty.
AUMA reflects this philosophy clearly. Designed for indoor commercial and industrial environments, AUMA focuses on stable autonomous navigation, predictable movement, and robust build quality. It is well suited to applications such as commercial buildings, healthcare facilities, logistics environments, and large public spaces.
At IREX, AUMA was shown operating confidently in busy exhibition conditions. This was not a controlled demo, but a real test of navigation, obstacle avoidance, and system stability. The message was clear: AUMA is built for long-term, fleet-scale deployment rather than short-term pilots.
As organisations move from experimentation to execution, robots engineered for real-world reliability will define the next phase of robotics adoption. Sinfonia Engineering’s AUMA is a strong example of that shift.
Sponsors
Robot Center
Robot Center is a UK-based robotics consultancy and Robot-as-a-Service (RaaS) provider, helping organisations deploy, manage, and scale real-world robotics solutions. Robot Center supports customers across the UK, Europe, and globally, from robot selection and purchase through to deployment, integration, and ongoing support.
🔗 https://robotcenter.co.uk/
Robots of London
Robots of London is a leading robot hire and rental company supplying interactive robots for events, exhibitions, conferences, and brand activations worldwide. Services include logistics, setup, operation, and on-site technical support.
🔗 https://robotsoflondon.co.uk/
Robot Philosophy (RoboPhil)
Founded by Philip English, Robot Philosophy provides robotics insight, consultancy, and strategic analysis focused on real-world robotics adoption.
🔗 https://robophil.com/
Service Robotics Summit
Service Robotics Summit is a global, invitation-led conference series bringing together founders, investors, and enterprise buyers shaping the future of service robotics.
🔗 https://serviceroboticsummit.com/