John Deere Acquires GUSS Automation – The Future of Autonomous Farming
John Deere, the iconic name in agriculture, has just strengthened its robotics portfolio by acquiring GUSS Automation, a California-based developer of autonomous crop spraying machines. The two companies first formed a joint venture in 2022, but this acquisition takes that partnership to the next level.
GUSS will continue to operate under its own name, brand, and with its team and facility in Kingsburg, California. This location is right in the heart of the U.S. high-value crop market, where orchards and vineyards generate far more per acre than traditional grains.
So why is GUSS such a big deal? Its autonomous sprayers allow one operator to manage up to eight machines at once. Using GPS, lidar, and proprietary software, these sprayers navigate orchards and vineyards with precision, reducing labour needs, minimising errors, and cutting down on waste. It is like farming with a fleet of self-driving assistants—only these ones never complain about overtime.
To date, GUSS machines have already sprayed over 2.6 million acres across the globe, racking up more than half a million autonomous hours. That experience, combined with John Deere’s reach and technology, sets the stage for even faster innovation and expansion.
John Deere will continue to be the exclusive provider of GUSS sprayers and will integrate them with its wider precision agriculture tools, such as Smart Apply. They will also continue using John Deere engines, which were first built into GUSS sprayers in 2024.
This move builds on Deere’s history of autonomy investments, including acquisitions of Blue River Technology, Bear Flag Robotics, and SparkAI. From fully autonomous tractors to next-generation sprayers, John Deere is steadily rolling out robotics across its product line.
And that’s your robot news update for today!
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